How brands speak to Sweden.

• Selling to Sweden? Translation is only part of the job.

  57% of Swedish consumers shop from abroad. Feeling at home in the market is a different matter.

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• Why good translation can still sound wrong

  A translation can be accurate and still feel wrong.

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• What makes copy feel naturally Swedish?

  Swedish copy isn’t English copy with Swedish words.

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• The psychology behind the words

  Why the same message can land differently in different markets.

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• Why simple copy often works harder

  What processing fluency can teach us about writing that feels effortless.

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• Make it concrete: why specific words stick

  Why concrete words are easier to picture, and to remember.

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