Your questions, answered.

Translation transfers meaning accurately from one language to another. Localization adapts content to a specific market, from wording to references and context. Transcreation goes further: it recreates the message, tone and creative intent so it has the same impact on a new audience.

Documents, reports and internal content usually call for translation. Websites and product pages often need localization. Campaigns, taglines and brand messaging are where transcreation pays off. Not sure? Send me the content and I'll recommend the right approach.

Yes. No source text is needed. I write original Swedish copy for websites, campaigns, emails, product pages and social content, shaped around your brand, audience and goals.

Most Swedish brands address their audience as “du”, including in professional settings. “Ni” can feel more formal or distant, although it may suit certain audiences and contexts. The right choice depends on your brand and audience. A Brand Voice Guide helps keep that choice consistent.

Swedish is always the target language. I work from English, Polish, Danish and Norwegian, across translation, localization, transcreation and original copy.

No. The studio focuses entirely on writing and adapting Swedish.

No. I work with marketing, brand and business content. Official documents, such as certificates or legal and court documents, often need to be translated by an authorised translator, registered with Kammarkollegiet, the Swedish Legal, Financial and Administrative Services Agency. The receiving authority can tell you what they require.

Yes. Titles, meta descriptions and keywords can be adapted to how people in Sweden actually search, either as part of localization or when working to your SEO brief.

Yes. Existing Swedish content, whether translated, transcreated or written in Swedish, can be reviewed for accuracy, fluency, consistency, terminology and tone of voice. This is Review & QA.

Yes. AI-generated and machine-translated content can be a useful starting point, but it doesn't always capture natural Swedish, cultural nuance or your brand's voice. I review and refine the text for accuracy, fluency and tone, so the final copy feels considered rather than simply corrected. For a broader assessment, see AI Content Quality Review.

A review of your existing Swedish communication: how it's likely to be received, where tone or wording works against the brand, and what to improve first. Findings come in a written report with examples and prioritised recommendations.

Every project is different. The price depends on scope, type of content, language and how much creative adaptation is involved. Send your project details for a tailored quote.

Start by sharing a little about your project, the audience you're speaking to and your timeline. Any existing content, brand guidelines, glossaries or SEO briefs are helpful too. I'll review the details and get back to you with a proposed approach, quote and next steps. You can reach me at hello@saylocal.co.

It depends on length and type of work. A timeline is agreed before the project begins.

Yes. All materials and project information are treated as confidential and used only for the project they were shared for. I'm used to working under NDA, and if you need one, I'm happy to review and sign yours before the project begins.